
This struck up a cool conversation with my mom regarding the opening of an American Donut Store in India. While I sat and pondered over how on earth the corporate office came up with this calculation, my mom was quick to explain to me a few things. Firstly, the location -- Breach Candy in South Mumbai was filled with rich folks for whom 200 rupees is literally 99 cents equivalent. And and and, if you buy 3 donuts, you can snag a deal for 500 rupees. So that covers the upper-crust. What about the middle-working class? Well for them, this becomes a luxury that they will learn to appreciate -- and only be able to indulge in on rare occasions. Either way Dunkin Donuts has found itself a new niche market. That's for sure.
Needless to say, my grandmom bought a whole bunch of donuts-- she can't resist them. I for one found myself not only craving a good jelly donut but appreciating the mere dollar I have to spend to get donut versus the four I would have to spend if I bought it in Mumbai.
Photo Credit: http://epicurious.blogs.com
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